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November 2006

Aisling O'Donoghue http://www.babytravelshop.com

When Aisling O'Donoghue travelled to Australia with her then three-month-old son Fionn, she quickly discovered how stressful travelling with a smalll child can be, especially if you don't have the right accessories. When she found products in Australia that eased the burden immensely, she was inspired to help other mothers with wanderlust by setting up http://www.babytravelshop.com, a one-stop-shop for all your baby's travel needs, from pop-up cots to organic sun cream. Having worked in a travel agency as an online marketer, O'Donoghue had the experience to pull it off.