Cow & Gate Ireland’s Happiest Babies Campaign
August 4th 2009
Following the success of the Cow & Gate ‘Ireland’s Happiest Babies’ campaign we are proud to announce the nationwide launch of our new TV campaign on August 4th featuring some of ‘Ireland’s Happiest Babies’. The ad will run on all major TV channels for the next 4 weeks and is available to view at any time on the Cow & Gate ‘Ireland’s Happiest Babies’ website: www.happiestbabies.ie
With over a thousand happy babies entering the competition the judges were hard pressed to find the final 5 babies to feature in the 30 second ad. The director of the ad, Martin Danneels, summed up the athmosphere on set, “The babies were as cute as ever but I think all the mums and dads need to be applauded for their enthusiasm and patience. Their attitude rubbed off on everybody who was working on the commercial and it was a happy adult & baby day”. You can experience some of the laughter and fun that was had on the day by viewing the ‘Making of’ video which is available on our site: www.happiestbabies.ie
The success of this campaign was down to the number of happy babies in Ireland who couldn’t wait to show us their smiles and giggles. Get a glimpse of the entries in the gallery on our website, and for any of you proud parents who still want to show off your happy baby, please do – just log on and upload a photo on to the gallery, it’s as simple as that.
For reassuring and expert advice on products or parenting , Cow & Gate can be contacted directly on
1800 570 570 or firstname.lastname@example.org
Notes to Editor:
• Press Release to be published on or before August 4th to conicide with TV Ad campaign.
• The competition received over 1,500 hundred entires
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